The service, available for bitcoin, Ethereum, and
litecoin, gives customers access to additional funds to make trades
three times the size they typically could — a strategy that could
compound their gains, but also their losses.
It also gives these investors, who are typically hedge funds, proprietary trading firms, high-net worth individuals, and family offices, the ability to “short” trades, or profit from dips in the value of these currencies.
It’s a fitting milestone for a
cryptocurrency startup that is one of the most well-capitalized in the
space with $117 million in funding from backers such as the New York
Stock Exchange, Andreessen Horowitz and others. It also, early on, made a
conscious decision to break from its peers and comply with financial
regulations, a path that was more costly but ultimately gave them
credibility with institutional players cautious about experimenting with
cryptocurrency.
As an example of how the new offering
follows regulations, the exchange is not charging interest or fees to
access margin trading, believing that doing so would constitute consumer
lending, which requires specific 50 state-level, money-lending
licenses.
Margin trading is one feature long
requested by GDAX’s customer base. In the U.S., it will be available
only to eligible contract participants, a specific category of people
defined by the Commodity Exchange Act who meet certain wealth
requirements. Outside of the U.S., all types of investors can engage in
margin trading, and GDAX hopes someday to offer it to all U.S.
customers.
The product — and even more broadly, exchanges like GDAX — are likely to benefit from the SEC’s decision earlier this month not to approve
the Winklevoss bitcoin exchange-traded fund (ETF), which would have
given investors an easy way to gain exposure to bitcoin in their
portfolios. Since the agency cited the lack of investor protections in
the cryptocurrency space as its reason for declining to approve the ETF,
similar filings currently underway at the SEC are likely to be rejected
as well.
Since the Winklevoss decision, daily
bitcoin trading volume has been about 33% higher, but on GDAX alone, the
increase has been 66%.
“The institutional traders that were
holding off, waiting for an ETF to be approved, are saying, ‘It’s
probably not going to happen. If I want access to this new asset class
I’ll have to go directly to bitcoin spot exchanges,’” White says, “and
the only exchanges these institutional traders are going to go to are
the ones like GDAX that are based in the U.S., with an impeccable
record, the trusted and secure exchanges that meet these regulatory
requirements.”
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